Rico, Raymund & Aia: Make a difference!
Posted by: MYX Philippines 6/11/2009
Three of the countryÆs most popular rock vocalists are joining forces with ABS-CBNÆs ôBoto Mo, iPatrol Mo: Ako ang Simulaö movement to urge Filipinos to participate more actively in preparations for the 2010 Presidential Elections.
Singer-songwriter Rico Blanco, Imago vocalist Aia De Leon, and Sandwich frontman Raimund Marasigan collaborated in ôAko ang Simula,ö the theme song of ABS-CBNÆs election campaign, which calls on Filipinos, especially the youth, to register, vote, and make the 2010 elections work.
The song, written by ABS-CBN creative director Ira Zabat and composed by Mike Villegas, is about taking the initiative to start the change in the country. A key element in the song is the signature drumbeat heard in all ôBoto Mo, iPatrol Moö plugs since the campaign was first launched in 2007. Zabat said the drumbeat signifies unity and the urgent call for action.
This urgency is also reflected in the lyrics with words like ôWag nang mahimbing sa sariling mundo/Wag nang iwaldas ang dekadang bago/Ako ang tutupad sa pangakong ito/Ako ang Simula ng pagbabago.ö (DonÆt rest in your own world/ DonÆt waste another decade/ I will be the one to fulfill this promise/I will be the start of change)
ABS-CBN Newsgathering Head Charie Villa added, ôWe want to tell the youth that there is no time to waste. The change you want for the country can happen now, and it can start from you. The youth, as the largest voting sector, can turn this country around. They can do it and they should.ö
Rico, Aia, Raimund, and an army of Pinoy youth will brandish their ôthumbmarksö of commitment in the ôAko ang Simulaö music video, which will premier on Thursday (June 11) during the Kapamilya networkÆs annual flag-raising ceremony from 9:55am to 10:10am on ABS-CBN. The video was conceptualized and executed by the ABS-CBNÆs Creative Communications Management.
Meanwhile, ôBoto Mo, iPatrol Mo: Ako ang Simulaö will make a repeat of its groundbreaking May 11 multiplatform launch on Friday (June 12), the PhilippinesÆ Independence Day.
Once again, ABS-CBN anchors will report live from different points in the country - Pinky Webb in Legaspi, Julius Babao in Iloilo, and Ces Ore±a Drilon in General Santos City. ôUmagang Kay Gandaö will also air live from Eastwood City in Quezon City.
Thousands of Filipinos are also expected to turn up for the nationwide voter registration to be spearheaded by the Commission on Elections. They may also sign-up as ôBoto Patrollersö and take part in all ôBoto Mo, iPatrol Mo: Ako ang Simulaö activities. There will be BMPM booths in Legaspi, Iloilo, General Santos, Eastwood, and at the Rizal Park in Manila.
ABS-CBN took the lead in pioneering an election advocacy for clean and honest elections. Aside from multimedia news coverage and satellite voter registrations, it has also enabled the public to get to know the possible presidential candidates in 2010 through the ANC Leadership Forum.
On Sunday (June 14), ABS-CBNÆs news anchors will also appear on ôASAP æ09ö to continue engaging Filipinos here and abroad in this year-long campaign. ôWe have one year to change traditional politics in our country. We can do this if we act and stay vigilant as early as now,ö ABS-CBN Senior Vice President for News and Current Affairs Maria Ressa said.
Visit www.abs-cbnnews.com/botomo or www.twitter.com/abscbn_halalan for election news and events. Stay tuned to ôUmagang Kay Ganda,ö ôTV Patrol World,ö and ôBandilaö for ôBoto Mo, iPatrol Mo: Ako ang Simulaö updates. #