Summer is upon us and ABS-CBN welcomed the season with their annual summer station ID. This year, they dubbed it as “PINASmile: Masayang Muli ang Kwento ng Summer Natin.” Highlighting the resilience and positive disposition of Pinoys despite the recent tragedies that shattered the Philippines.
Robert Labayen, the ABS-CBN Creative Communications Management Head said the station ID was inspired by the Pinoys' hopefulness saying "Filipinos will always choose to smile amidst hardships; we find happiness even in the small things. We know how to be grateful and remain positive. We believe in the goodness of others. Indeed, despite the calamities that severely damaged our country, the Filipino optimism shines through."
This was performed by today's hottest Kapamilya loveteam, Daniel Padilla and Kathryn Bernardo and they surely brought life to the already festive song!
Watch the Station ID below!
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