Nescafe Soundskool 2010 kicks off!

Handa ka na bang sumikat?

The allure of fame and fortune drives millions of Filipinos to do just about anything to fulfill their dreams. However, achieving success is not just about being in the limelight, but about developing skills and talent that will serve as the foundation of an exciting future.

ôThe Philippines is teeming with young talents that have yet to be discovered,ö says Ronald Chuacokiong, Marketing Promotions Manager for NESCAF+ 3 in 1 Soundskool. ôThat is the premise of NESCAF+ 3 in 1 Soundskool û to give the opportunity of a lifetime to the untapped potential of the youth and harness their passion and talent for music and turn them into successful musicians.ö

Since 2005, NESCAF+ 3 in 1 Soundskool has been searching for promising college bands that will be tomorrowÆs hottest young talents. The competition has produced hit bands such as Hilera (2005), Letter Day Story (2008), and last yearÆs Grand Winner Eevee. Not only does NESCAF+ 3 in 1 Soundskool pave the way for the new breed of Pinoy stars, it also gives contestants a once-in-a-lifetime chance to be trained by some of the best mentors in the music industry.

This year, things have become more extreme as the search for the best college bands of the Philippines has intensified. Early this year, NESCAF+ 3 in 1 Soundskool brought the competition straight to the colleges and universities via a mobile recording studio where young hopefuls can record their entries for the competition. ôThe search is still on,ö shares Chuacokiong. ôRecruitment is ongoing, and we are excited to hear the kind of music that will emerge in this yearÆs competition.ö

Chuacokiong adds that NESCAF+ 3 in 1 Soundskool allows the youth to express themselves and share their passion for music with the rest of the world. ôThe energy is infectious,ö he says, ôand it is a privilege for us to give the youth the best venue to be heard.ö

Of course, the excitement isnÆt just for the contestants. NESCAF+ 3 in 1 Soundskool 2010 now gives supporters the chance to make connections with the bands through text voting and online activities. Fans can show their support for their favorite bands through text votes, which will be included in the criteria for the Grand Finals. ôFans can also have a taste of the NESCAF+ 3 in 1 Soundskool experience through our Facebook fan page and the official website to see what other bands have to offer,ö shares Chuacokiong.

Aside from the privilege to undergo music training workshop and mentoring with some of the Philippine music industryÆs top performers and personalities, five finalists from all over the country will compete for PhP500,000 and a record label deal with Sony Music Philippines. As a bonus, the school that the winning band is representing will receive a musical showcase worth PhP100,000.

Sponsors for this yearÆs NESCAF+ 3in1 Soundskool are Sony Music Entertainment Philippines, Inc., Sony Philippines, and La Carmela de Boracay Resort Hotel, and Hard Rock CafT Makita.

Handa ka na bang sumikat? If you have what it takes to battle it out with the best of the best college bands in the Philippines, join NESCAF+ 3in1 Soundskool 2010. Applications are ongoing until September 5, 2010. Contact ActivAsia through 635-4670 or Carla via 0917-8677791 or Magic through 0908-8725890 and get a chance to have that once-in-a-lifetime experience with the music industryÆs top executives and hit OPM idols.

About NESCAF+ 3in1 Soundskool

NESCAF+ 3in1 Soundskool is an inter-collegiate competition open to young, unsigned bands in the Philippines. It began in 2005 as a competition between college bands in Metro Manila, but has now evolved into the biggest and most anticipated music phenomenon in the country. NESCAF+ 3in1 Soundskool paved the way to a new breed of talented performers including Hilera, Letter Day Story, and last yearÆs Grand Winner Eevee.

In its sixth year, NESCAF+ 3in1 Soundskool 2010 is widening its reach to around 400 colleges and universities nationwide. NESCAF+ 3in1 Soundskool sets itself apart from other music competitions because it not only makes participants experience fame ù it also provides opportunities that help young artists build on their craft to become better overall performers.

NESCAF+ strongly believes in young, talented Filipinos. NESCAF+ 3in1 Soundskool has committed itself to discovering the best college bands and helping them become famous. Handa ka na bang sumikat? Applications are ongoing until September 5, 2010. Contact ActivAsia through 635-4670 or Carla via 0917-8677791 or Magic through 0908-8725890.