Fresh from their Music Video of the Year win at the recently concluded Awit Awards, the boys of Chicosci are at it again with the release of their latest video, ôWhatÆs Your Poisonö. The third single off the widely successful ôFly Black Heartsö album promises to be a departure from the past Chicosci video concepts. As bassist Calde Calderon elaborates ôItÆs something we havenÆt done in our past videos û not play instruments. We wanted to try out something new for us. The look and feel of the video somehow gives the viewers a peek into a certain subculture, not usually seen in mainstream Philippine televisionö.
For this video, the band chose to work with New York University-trained Marco Limjap. This maverick film maker has done video work for clothing entities such as Unschld, Commune, The Artisan and Blackbookdesign. This new Chicosci is poised to be his first music video release. Marco shares ôAt first it was intimidating. This was my first time to direct a music video and it was with Chicosci! How cool and intimidating was that? But shooting for the band was such a great experience. They're really cool and I get along with them fine.ö
When asked about how he approached the shoot, he replies ôI guess for this video I wanted to treat it as raw as possible. I wanted an organic feel and not so very stylized. No fancy stuff. I like it raw and naturalö. Chicosci drummer Macoy Estacio also stresses, ôBasta for this video we want something real, kaya swak si Marco. WeÆre lucky I guess to have worked with directors who are able to understand and incorporate the bandÆs vision into their own ideas.ö
ôWe got our friends to star in the video, not us. We were actually the ones who made cameos. Haha,ö muses Macoy. Calde also adds, ôWhenever we make videos, itÆs always are project for both the band and the director. ItÆs like re-recording the song all over again and presenting it for the whole world to seeö.
So catch ôWhatÆs Your Poisonö on your favorite music channels this month. The video has already begun to climb its way into the charts just within days of its release, debuting within the top 10 of different MYX countdown shows.
FLY BLACK HEARTS is released exclusively under MCA Music Inc.