MYXclusive: APARTEL Launches Debut Video "Is It Hip?"

Check in, trip out!

We checked into a popular drive-in hotel in Manila for the unveiling of Apartel's debut video "Is It Hip?"

The brainchild of director Marie Jamora, the almost 10-minute music video is a must-see with its stunning narrative and amazing camera work. It focuses on two characters played by Apartel frontmen Ely Buendia (Eraserheads, Pupil) and Jay Ortega (DRT, Gnash). We definitely tripped out while watching the video which was inspired by Danny Boyle films!

After the viewing session, the two donned suits and let the band's sensual and funky sound resonate all over Victoria Court Malate!

The party wing became an intimate concert area where the audience grooved to the beat and danced the night away. Indeed, the whole concept of the launch was something we don't often see!

Hearing Apartel's fun set - complete with a full horn section, percussions, and backup singers - really hyped us up for their upcoming album Inner Play which will be released on vinyl and digital format soon!

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