The Weeknd is giving his model-girlfriend Bella Hadid a run for her money with his various fashion projects!
The R&B sensation will be starring in H&M's Spring 2017 'Selected By' campaign which will launch worldwide on March 2. The menswear collection will also incorporate his clothing label XO alongside H&M items that the 26-year-old has picked himself.
The Starboy singer will also be performing in this year's Victoria's Secret Fashion Show which will feature Bella. Last September, he was announced as Puma's new Global Brand ambassador and creative collaborator for its 'Run the Streets' campaign this November.
What are your thoughts on The Weeknd's fashion endeavors? Tell us in the comments!