If you grew up reading Archie Comics, then you probably know that Jughead Jones really loves burgers. So to promote the Netflix US debut of Riverdale, Cole Sprouse - who plays Jughead in the neo-noir series - eats a hamburger in the most sensual way!
The video has gone viral on social media, and some girls couldn't help but wish to transform themselves into the same burger Juggy is munching on.
What can you say about Cole Sprouse's burger video? Tell us in the comments!