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MYXclusive: PayMaya empowers millennials in new #BeyondTheSelfie campaign

PayMaya, the country's pioneer and leader in digital financial services, launched an empowering campaign for today's millennial generation, "#BeyondTheSelfie". The project aims to show that the youth are much more than what you brand them as entitled, selfish or shallow. Truth is, they are creative, passionate and they pursue meaningful passions beyond the ordinary.

The brand believes that the much-talked about millennials' image must be retraced and be provided with channels to prove and fulfill their goals. "Millennials are often labeled as entitled, shallow and self-centerd. But we know that this is not true. They have their passionate purpose, they have creative imagination, and most of all, they are not afraid to take action and execute their aspirations no matter how niche or risky it may be in the eye of others," said PayMaya Philippines Chief Operating Officer, Paolo Azzola. "Towards the end, we are committed to continue to empower #NowNation with the help of digital innovations, especially in the area of payments and other financial services."

New names have been added to its list of ambassadors including: The Phenom With A Purpose Alyssa Valdez; The Expat Community Builder Louis Faure; The Philippine eSports Champions TNC Pro Team; The Pinay Solo Backpacker Gael Hilotin; The Mural Master Jappy Agoncillo; The Artsy Mom Ava Te-Zabat; and The Online Jill-Of-All-Trades Wiji Lacsamana.

"I am proud to be part of PayMaya's newest campaign. Some people see me as an athlete but beyond that, I am also part of a business venture called Ally's All Day Breakfast. This is an investment and preparation for my future. Aside from this, I teach and train young individuals at communities who want to pursue a career in volleyball," said Alyssa.

PayMaya wants to make use of youngsters' access to mobile devices to its fullest – making it convenient for 'adulting' millennials to enjoy a hassle-free lifestyle with the PayMaya app. Accompanied by a physical card, the app is designed to let them view the details of all transactions made with their account. It's a smart way to save as it can manage funds and allow users to only spend what is in their wallet. PayMaya can be used at any Bancnet ATM nationwide, and anywhere VISA and Mastercard are accepted.

There is also a Shop feature that offers telco prepaid and data load with discounts. Load purchased in-app can also be forwarded to others as a gift.

PayMaya is definitely an opportunity of a lifetime for millennials to achieve their passion and fulfill their responsibilities the best way! 

For more information, visit www.paymaya.com. Join the conversation by tagging PayMaya on Facebook, Twitter and Instagram at @PaymayaOfficial. Get support at @PayMayaCares.

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