The band No Doubt pulled down their latest music video after comments started pouring in on YouTube that it was offensive and racist.
The video for their newest single "Looking Hot" shows singer Gwen Stefani as a Native American Indian princess, kidnapped by cowboys played by drummer Adrian Young and guitarist Tom Dumont. Later on, Gwen is rescued by bassist Tony Kanal's Indian chief character.
Native American fans of the band said they were hurt and offended by the band's use of tribal imagery. No Doubt was forced to remove the music video from their official YouTube Vevo account and took to their website to issue an apology, saying they never intended to "offend, hurt or trivialize Native American people, their culture or their history."
"We sincerely apologize to the Native American community and anyone else offended by this video. Being hurtful to anyone is simply not who we are," the band added.
Check out the "Looking Hot" music video uploaded by a fan on video sharing website Vimeo.com here
What do YOU think about No Doubt's controversial new music video? Feel free to leave a comment below.