Members of the press and the online community gathered as Jollibee and MYX launched Jollibee Choice Ko Yum! Awards 2013
at Alphaland Southgate Tower last Friday, September 20.
The launch was officially opened by our very own VJ Chino Lui Pio - who also hosted the whole program - together with MYX Channel Head Andre Allan Alvarez and Jollibee Foods Corporation Marketing Manager Cathleen de los Santos.
Choice Ko Yum! Awards is a joint project of Jollibee and MYX which aims to make the youth's choices count and their voices heard. According to Ms. Cathleen, it "presents the youth a brand they can own. It gives them the power to put their Yum seal of approval on their top choices from music, to movies, to icons, and more with just a few clicks.. We are giving them an opportunity to do so in a fun, exciting and rewarding manner that is the Choice Ko Yum Awards.
Sir Andre then pointed out what makes the youth of today always want to make their voices heard. "This generation of young Pinoys are tough, strong willed, driven and proud of who they are and what they want. Due to never ending innovations in technology and growing numbers of social networking sites, the youth are presented with more opportunities to voice out their thoughts, comments, opinions on almost anything under the sun."
And speaking of anything under the sun, the event was filled with more fun and music as some guests gave the Rockeoke Challenge a shot, wherein they sang a song of their choice from the pool of Choice Ko Yum! Awards-inspired mystery categories they picked, for a chance to win an iPad and gift certificates from Jollibee, as well as t-shirts from MYX. Singer TJ Monterde and ex-Pinoy Big Brother housemate Divine Smith helped the guests rock the night away.
In the end, only one group emerged as the ultimate Rockeoke Challenge winner! The members of the winning group won GCs from Jollibee and shirts from MYX.
And the lucky Rockeoke Stars of the Night who won an iPad each and gift certificates from Jollibee, as well as MYX shirts, were:
The event ended with some party music from the band Shayne and The Brown Union to which the guests danced and grooved the night away.
Contest runs from September 20 to October 24, 2013.
Winners will be announced at the Choice Ko Yum! Awards Night on November 4, 2013 at the Music Museum.
Ano pang hinihintay niyo? Vote na guys! Remember, it's "Your Choice. Your Winner!"